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Newspapers need to watch out for online competition from a less obvious source like social networks, in addition to Google and Yahoo. According to a global study of youth media behavior commissioned by the World Association of Newspapers, “the importance of the social network as a disseminator of news and information is on the rise.”
Many participants listed ‘discussion with friends’ as a top source for news and information, sometimes ranking higher than TV or newspapers.
In this context, the study said, the best strategy for newspapers may be inserting themselves into the social networks, where their content will appear alongside–and perhaps become absorbed into–the online discussion and debate.
Please click here for full article from MediaPost Publications.
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Ikuti diskusi Ada 2 komentar untuk artikel ini.
tukang ketik
how good this article? Nothing.
We don’t need this. We can read more good article on techcrunch or readwriteweb if you just analyze non asia web app.
June 27th, 2007 at 5:27 pm
ikram
Thank you, Adiwirasta.
June 28th, 2007 at 1:24 am